Outsourcing removed the interview process from setting up your team.  For many start-ups, that change normalized the resource pool as many outsource providers simply assign a team to the project.  In reality, there is a big difference between a developer who knows how to build an online Web store versus someone who can make Twitter scale or conceive of Ruby on Rails.

Let us help explain the difference between these types of resources.  First, we need a pyramid!

Companies have different levels or terms for engineers.  Here’s how I define them:

Web developer — A Web developer is good at creating sophisticated Web sites that have limited back end functionality.  His tools of choice are HTML/CSS/Javascript or Flash.  He loves walks in the park and open source CMS’s.

Software engineer — Software engineers are comfortable building more complex functionality that includes objects and business logic.  Ruby on Rails is the language Du jour for the hip and trendy alternative scene.  PHP is the blue collar worker’s hammer.  Java is the choice of old school guys who think the country has gone to the dogs.

Software developer — We don’t use objects, we are objects.  Pearl Jam is the new Grateful Dead.  If you haven’t modified a Unix kernal or developed in native C, then you are a poser!

Software architect — The architect is smarter than most of us, and you should avoid the ones who know it.  He spends his weekends looking for quasars or trying to eliminate a contradictory systemic anomaly from what is otherwise a harmony of mathematical precision.

For most of your projects, your team will likely be a collection of software engineers and web developers.  The more complex the project, the more you will need developers or possibly a seasoned architect.  The pay scale rises with qualifications obviously so we tend to look for one or two smart senior guys and then back fill with a cost effective pool of highly motivated individuals.

We took a look at our some of our projects from last year and charted them against the pyramid.

Understanding the type of project you have will help when selecting your team*:

Website or application – A Web site project in this case is a project that is mostly user interface with either little or standard back end functionality.  The site might have e-commerce, user sign-ups and dynamic content.  Back end functionality is supported by existing open source tools or by integration with other sites.

Product – Product development generally includes sophisticated back end functionality along with more complex interfaces.  The project often is based on some “secret sauce” that is protected IP, under a patent or otherwise considered a market differentiator.

Framework or foundation – Framework or foundation projects are projects that create technology upon which other solutions are created.

We’re product developers and like to produce complete solutions for our clients.  Framework projects are fun and challenging though there are simply less of them.  Of course, we love a good Web site project as well.  It’s just that they tend to be shorter and require more customization work than software engineering.

Next time you start up your a new project, it might help to classify the effort within this pyramid.  You can use the classification to define what type of engineers you should be asking for.

* A complete discussion of resources should include specialists and other disciplines including designer, tester, project manager and so forth.  I am working on a follow up post to help that aspect of your resource planning.

How do you know for sure we are as integrated as we say?  Have a look at the photos below from some recent trips with us going to Costa Rica and our partner coming here.  Open Mountain and Avantica work well together because we make the effort to become familiar with each other.  We know the teams in Costa Rica and nearly everyone in the Avantica has been on one or more of our projects.

The leadership of our partner Avantica at the Golden Gate Bridge.

The Avantica team at Rubicon in Napa.

Open Mountain showing Avantica engineers one of the oldest wineries in Napa.

One of our newest clients meeting with Bob and the team in Costa Rica.

Where Bob and Tom stayed over the weekend in Costa Rica.

Avantica and Open Mountain enjoyed wine over lunch with this view of the vineyards.

After you look these over, you’ll have to tell us who visits the better location.  I do like my Costa Rican beaches and Imperial beer.  But how about the Golden Gate Bridge and wineries of Napa?  It’s a tough call that I am glad that I don’t have to make.

Thanks to all the travelers who donated images for this post! – Cheers.

The picture below shows our CTO Tom Johnson meeting with the Avantica team that we have working with us on the solution for our client Brightstorm. I actually know all these engineers from a previous project, my last role as a company VP, and specifically requested them to work with Open Mountain.

We tell all of our clients they should plan at least one visit because meeting directly with the team enhances the understanding of the work and leads to a better unified solution. Ironically, clients take that part almost for granted and often ask us about the country and what we have seen. So far we have enjoyed the active volcano at Arenal, the wildlife of the Monteverde reserve and the warm beaches of Tamarindo (pictured below) among other places. But there is still more of the country we would like to see.

I have to admit that I didn’t start down this path of near shore development to see an exotic land. I just happened to have a long time friendship and rewarding working relationship with someone from Costa Rica. Mario Chaves, Avantica’s CEO, and I worked together at many different companies and even went to the same college although we graduated different years.

The first time I worked with engineers from Avantica was at a small startup in the advertising space about 10 years ago. The lead was an engineer named Henry who is currently the Director of Development at Avantica. Henry is as smart as they come. I went to San Jose once to meet with him and the team. We spent the entire day collaborating on different aspects of the product.

I knew then that Henry and the team were up to speed on the latest technologies and as capable as teams I had worked with in the US. I could describe a problem and know by their questions and solutions that they understood the essence of the problem. That to me is the difference between true collaborative development and remote outsourcing. I want my team to have a stake in the product, to understand what problem we are solving, because that will drive the best result.

This last trip, as always, I stopped in to see my friend Henry. He was playing with a new Google Android phone and we caught up a bit. Henry is in the picture below along with some of the others we have worked with at Avantica.

Had I not had that first positive experience, I might not have centered Open Mountain around near shore development. I had high expectations based on my experiences as a US developer. Software developers work fast. We like to throw our ideas and brain storm. Some of the best product ideas come from engineers discussing a problem and shooting off on a tangent. This type of collaboration happened on my first trip to Costa Rica and has become a repeatable experience throughout the years working with the teams of Avantica.

I go back again and again to the country for the purpose of direct team interactions. But I’d be lying if I didn’t say that I also go to see one of the most beautiful countries in the world. After all, who would you rather be? The person reading this blog or someone in the photo below? How about both? Cheers!

Click the photo so see more pictures from our trip!

Here are the links:

Avantica’s country brief about Costa Rica which presents information on education, intellectual property, and other helpful topics.

Avantica’s brief about Peru development that provides information about education and other topics as well.

Matt Perez’s extremely entertaining and informative Flash movie about near shoring (although we’re not in agreement with the last 30 seconds or so as we think Costa Rica is an equally viable choice for California).

A Total Cost of Engagement tool from Scio. The tool is helpful for understanding the costs of outsourcing although the actual costs for any one project may of course vary.

A first hand account from someone visiting Costa Rica to understand their capabilities with a nice mention of Avantica’s CEO.